Sad News in BeerLover Land

WARNING: BEER RELATED INFORMATION. ALL NON BEER LOVERS SCROLL TO NEXT POST.


I was just surfing the web and came across this article that shocked me:

The Chico Enterprise Record is reporting today that Sierra Nevada Brewing Co. Vice-President Steve Harrison has been missing since Monday afternoon. He was last seen leaving work at the end of the day. His car was found the following morning near the bank of the Sacramento River on River Road in Chico, California. The keys to his car were apparently found several feet from the car in the dirt. There doesn’t appear to be any evidence of foul play, though police have indicated they can’t rule it out, either. Brewery workers have been helping in the search all week and understandably have canceled the 3rd annual Hops Festival which had been scheduled to take place this Sunday.

I’ve known Steve for over a decade and he’s one of the finest people in the industry. I just saw him in San Diego in June during a CSBA meeting at Stone Brewery we were both attending. I wish there was something we could do to help, as this news has really taken me aback. If you’re in the Chico area or are nearby, perhaps you could volunteer to help with the search. If you have any information, please be sure to contact the Butte County Sheriff’s Office at 530.538.7321. If nothing else, join me in sending positive thoughts his way that he’s found safe and sound as soon as possible.
UPDATE: Butte County Search and Rescue is now concluding, based upon tracking dogs brought up from Napa County, that Harrison entered the river near the spot where his car was found Tuesday. County officials have begun using an underwater camera to search the river, which in places can be as deep as twenty feet.

Being the beer enthusiast I am, and Sierra Nevada being one of my staple breweries, I thought this was kinda sad. Not only for the beer ( I love their pale ale, barleywine, and stout) but for the company being one of few American companies willing to stick the middle finger to large corporations and do something that their own thing and produce what people wanted instead of going for the big profits a la Anheuser-Bush and SAB Miller and mass producing a lackluster, heavily marketed all flare and no substance product. There aren't enough people willing to do that in the world.